brand (n)
/brænd/

an identifying mark or label; a trademark

culture (n)
/ˈkʌl.tʃər/

the way of life, especially the general customs and beliefs, of a particular group of people at a particular time

demographics (n)
/ˌdem.əˈɡræf.ɪks/

the particular features of a population, for example people's age or race

diversity (n)
/daɪˈvɜː.sɪ.ti/

the fact that very different people or things exist within a group or place

icon (n)
/ˈaɪ.kɒn/

a small picture on a computer screen that you choose by pressing a button with the mouse in order to open a particular program

increase (v)
/ɪnˈkriːs/

to become larger in amount or number

migrate (v)
/maɪˈɡreɪt/

If people migrate, they travel in large numbers to a new place to live temporarily.

merge (v)
/mɜːdʒ/

to combine or join together, or to cause things to do this

indicate (v)
/ˈɪn.dɪ.keɪt/

to show, point, or make clear in another way

factor (n)
/ˈfæk.tər/

a fact or situation that influences the result of something

dwindle (v)
/ˈdwɪn.dl̩/

to become gradually less or smaller over a period of time until almost nothing remains

worldwide (a)
/ˌwɜːldˈwaɪd/

existing or happening in all parts of the world

wealthy (a)
/ˈwel.θi/

having a lot of money, possessions, etc.

industry (n)
/ˈɪndəstri/

the companies and activities involved in the process of producing goods for sale, especially in a factory or special area

isolation (n)
/ˌaɪ.səl.eɪ.ʃən/

the state of being separated from other people, or a situation in which you do not have the support of other people

joint venture (n)
/dʒɔɪnt ˈven.tʃər/

a business or business activity that two or more people or companies work on together

market (n)
/ˈmɑrkət/

the people who might want to buy something, or a part of the world where something is sold

modernisation (n)
/ˌmɒd.ən.aɪˈzeɪ.ʃən/

the process of modernizing something

multiculturalism (n)
/ˌmʌl.tiˈkʌl.tʃər.əl.ɪ.zəm/

the belief that different cultures within a society should all be given importance

percentage (n)
/pəˈsen.tɪdʒ/

an amount of something, often expressed as a number out of 100