market segmentation (noun phrase)
/ˈmɑːr.kɪtˌseɡ.menˈteɪ.ʃən/

phân khúc thị trường

divide customers into group of similar age, income level and social

advertising budget (noun phrase)
/ˈæd.vɚ.taɪ.zɪŋ ˈbʌdʒ.ɪt/

ngân sách dành cho quảng cáo

an amount of money available for advertising during a particular period

sales target (noun phrase)
/seɪls ˈtɑːr.ɡɪt/

mục tiêu doanh thu, định mức doanh thu

how much a company wants to sell in a period

target market (n)
/ˈtɑr·ɡɪt ˈmɑr·kɪt/

thị trường mục tiêu

the group of people that a company wants to sell its products or services to

the first quarter (n)
/ðə ˈfɜːst ˈkwɔː.tər/ 

quý 1

the first three months of a year

sales leaflet (noun phrase)
/seɪls ˈliː.flət/

tờ rơi quảng cáo bán hàng

a piece of paper that gives you information or advertises goods or services

shelf life (n)
/ʃelf laɪf/

thời hạn sử dụng

the length of time that something remains useful

the top spot (phrase)
/ðə tɑːp spɑːt/

vị trí hàng đầu, vị trí đầu bảng

the number one position of the list or group

break into (phrasal verb)
/breɪk ˈɪn·tu/

đột nhập

to be successful when you get involved in something

pure commercial (noun phrase)
/pjʊr kəˈmɝː.ʃəl/

thương mại, kinh doanh lành mạnh

do business without ploy

SWOT analysis (n)
/swɒt əˈnæl·ə·sɪs/

phân tích SWOT

an examination of an organization’s strengths, weaknesses, opportunities, and threats, used as a way of measuring how successful it can be and as a way of planning for the future

niche market (n)
/niːʃ ˈmɑː.kɪ/

thị trường nhỏ nhưng khả năng sinh lời cao

a small group of people who buy a particular product that most people do not buy, especially a good quality product that makes a lot of profit

direct marketing campaign (phrase)
/daɪˈrekt ˈmɑːr.kɪ.t̬ɪŋ kæmˈpeɪn/

chiến dịch tiếp thị trực tiếp

a type of advertising campaign that seeks to elicit an action from a selected group of consumer

distribution (n)
 /ˌdɪs.trɪˈbjuː.ʃən/

sự phân bổ

the action of sharing something out among a number of recipients

consumer survey (n)
/kənˈsjuː.mər ˈsɝː.veɪ/

cuộc khảo sát về người tiêu dùng

an examination of cuatomer's opinions, behaviour, etc

catalogue (n)
/ˈkæt.əl.ɒɡ/ 

danh mục

a book with a list of all the goods that you can buy from a shop

public relations (n)
/ˈpʌblɪk rɪˈleɪʃənz/

quan hệ công chúng

the business of giving the public information about a particular organization or person in order to create a good impression

trademark (n)
/ˈtreɪd.mɑːrk/

nhãn hiệu

a name or symbol on a product that shows it was made by a particular company

income level (noun phrase)
/ˈɪn.kʌm ˈlev.əl/

mức thu nhập

the amount or number of money that is earned from doing work

slogan (n)
/ˈsloʊ.ɡən/

khẩu hiệu

a short easily remembered phrase, especially one used to advertise an idea or a product