income level (noun phrase)
/ˈɪn.kʌm ˈlev.əl/

the amount or number of money that is earned from doing work

income level

market segmentation (noun phrase)
/ˈmɑːr.kɪtˌseɡ.menˈteɪ.ʃən/

divide customers into group of similar age, income level and social

market segmentation

advertising budget (noun phrase)
/ˈæd.vɚ.taɪ.zɪŋ ˈbʌdʒ.ɪt/

an amount of money available for advertising during a particular period

advertising budget

pure commercial (noun phrase)
/pjʊr kəˈmɝː.ʃəl/

do business without ploy

pure commercial

shelf life (n)
/ʃelf laɪf/

the length of time that something remains useful

shelf life

the top spot (phrase)
/ðə tɑːp spɑːt/

the number one position of the list or group

the top spot

consumer survey (n)
/kənˈsjuː.mər ˈsɝː.veɪ/

an examination of cuatomer's opinions, behaviour, etc

consumer survey

sales target (noun phrase)
/seɪls ˈtɑːr.ɡɪt/

how much a company wants to sell in a period

sales target

slogan (n)
/ˈsloʊ.ɡən/

a short easily remembered phrase, especially one used to advertise an idea or a product

slogan

sales leaflet (noun phrase)
/seɪls ˈliː.flət/

a piece of paper that gives you information or advertises goods or services

sales leaflet

direct marketing campaign (phrase)
/daɪˈrekt ˈmɑːr.kɪ.t̬ɪŋ kæmˈpeɪn/

a type of advertising campaign that seeks to elicit an action from a selected group of consumer

direct marketing campaign

trademark (n)
/ˈtreɪd.mɑːrk/

a name or symbol on a product that shows it was made by a particular company

trademark

public relations (n)
/ˈpʌblɪk rɪˈleɪʃənz/

the business of giving the public information about a particular organization or person in order to create a good impression

public relations

distribution (n)
 /ˌdɪs.trɪˈbjuː.ʃən/

the action of sharing something out among a number of recipients

distribution

SWOT analysis (n)
/swɒt əˈnæl·ə·sɪs/

an examination of an organization’s strengths, weaknesses, opportunities, and threats, used as a way of measuring how successful it can be and as a way of planning for the future

SWOT analysis

break into (phrasal verb)
/breɪk ˈɪn·tu/

to be successful when you get involved in something

break into

catalogue (n)
/ˈkæt.əl.ɒɡ/ 

a book with a list of all the goods that you can buy from a shop

catalogue

the first quarter (n)
/ðə ˈfɜːst ˈkwɔː.tər/ 

the first three months of a year

the first quarter

target market (n)
/ˈtɑr·ɡɪt ˈmɑr·kɪt/

the group of people that a company wants to sell its products or services to

target market

niche market (n)
/niːʃ ˈmɑː.kɪ/

a small group of people who buy a particular product that most people do not buy, especially a good quality product that makes a lot of profit

niche market
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