characteristic (n)
/ˌkærəktəˈrɪstɪk/

a typical feature or quality that something or someone has

require (v)
/rɪˈkwaɪr/

to need something or make something necessary

reputation (n)
/ˌrep.jʊˈteɪ.ʃən/

the overall quality of character

protect (v)
 /prəˈtekt/

to keep someone or something safe from injury, damage, or loss

promise (v)
/ˈprɑː.mɪs/

to tell someone that you will certainly do something

imply (v)
 /ɪmˈplaɪ/

to communicate an idea or feeling without saying it directly

frequently (r)
/ˈfriː.kwənt.li/

occurring commonly

expiration (n)
 /ˌek.spəˈreɪ.ʃən/

the situation in which something which lasts for a fixed length of time comes to an end or stops being in use

consider (v)
/kənˈsɪd.ɚ/

to think about carefully

consequence (n)
/ˈkɑːn.sɪ.kwəns/ 

a result of a particular action or situation, often one that is bad or not convenient

vary (v)
/ˈver.i/

to change something

entrepreneur (n)
/ˌɒn.trə.prəˈnɜːr/

someone who starts their own business

ensure (v)
/ɪnˈʃʊr/

to make sure that something happens or is definite

life insurance (n)
/laɪf ɪnˈʃɔːr.əns/

a system in which you make regular payments to an insurance company in exchange for a fixed amount of money which will be paid to someone you have named when you die

money-back guarantee (n)
/ˈmʌn·i bæk ˌɡær·ənˈti/

a promise by a shop or company to give you back your money if you are not satisfied with something that you bought

manufacturer (n)
/ˌmæn·jəˈfæk·tʃə·rər/

a person or company that produces goods in large quantities

replacement (n)
/rɪˈpleɪs·mənt/

the act of replacing one thing with another, especially something that is newer or better

limitations (n)
/ˌlɪmɪˈteɪʃənz/

a limit on what someone or something can do or how good they or it can be

warranty (n)
/ˌwɑr·ənˈti/

a written agreement in which a company selling something promises to repair or replace it if there is a problem within a particular period of time

coverage (n)
/ ˈkʌv·ər·ɪdʒ/

protection that an insurance company provides by promising to pay you money if a particular event happens