campaign (n)
/kæmˈpeɪn/

a series of actions intended to produce political or social change

effective (a)
/ɪˈfek.tɪv/

successful or achieving the results that you want

eradicate (v)
 /ɪˈræd.ɪ.keɪt/ 

to destroy something bad

ethnic minority (n)
 /ˈeθ.nɪk maɪˈnɒr.ɪ.ti/

a group of people with a particular race or nationality living in a country or area where most people are from a different race or nationality

expand (v)
/ɪkˈspænd/

to increase in size, number, or importance, or to make something increase in this way

illiteracy (n)
/ɪˈlɪt.ər.ət/ 

situation of being unable to read and write

mutual respect (n)
/ˈmjuː.tʃu.əl rɪˈspekt/

a feeling of admiration that you have for someone because of their personal qualities, their achievements, or their status, and that you show by treating them in a polite and kind way

performance (n)
/pəˈfɔː.məns/ 

how well a person, machine, etc. does a piece of work or an activity

rate (n)
/reɪt/

a measurement of the number of times something happens or exists during a particular period

strategy (n)
 /ˈstræt.ə.dʒi/

a plan or method for achieving something, especially over a long period of time

survey (n)
 /ˈsɜː(r)veɪ/

an examination of opinions, behaviour, etc., made by asking people questions

universal (a)
/ˌjuː.nɪˈvɜː.səl/ 

involving or affecting everyone in the world

academic (a)
/ˌæk.əˈdem.ɪk/

relating to education, especially education in colleges and universities

cheat (v)
/tʃit/

to behave in a dishonest way in order to get what you want

consult (v)
 /kənˈsʌlt/

to get information or advice from a person, book, etc. with special knowledge on a particular subject

low-income (a)
 /ləʊ ˈɪn.kʌm/ 

not having or earning much money

maturity (n)
 /məˈtjʊə.rɪ.ti/ 

the quality of behaving mentally and emotionally like an adult

highlands (n)
/ˈhaɪ.ləndz/

a mountainous area of a country

motivate (v)
 /ˈməʊ.tɪ.veɪt/ 

to make someone feel determined to do something or enthusiastic about doing it

literate (a)
/ˈlɪt.ər.ət/ 

able to read and write