address (n)
 /ˈæd.res/

a formal speech

strategy (n)
/ˈstræt̬.ə.dʒi/ 

a plan of action

risk (n)
 /rɪsk/

the possibility of something bad happening

primarily (r)
/praɪˈmer.ɪ.li/

most importantly

gather (v)
/ˈɡæð.ɚ/

to collect several things, often from different places or people

evaluate (v)
 /ɪˈvæl.ju.eɪt/

to determine the value or impact of

develop (v)
/dɪˈvel.əp/

to (cause something to) grow or change into a more advanced, larger, or stronger form

demonstrate (v)
/ˈdem.ən.streɪt/

to show or make something clear

avoid (v)
/əˈvɔɪd/

to keep from happening

substitution (n)
/ˌsʌb.stɪˈtuː.ʃən/

the action of replacing someone or something with someone or something else

overspend (v)
/ˌoʊ.vɚˈspend/

to spend more money than you should

backup (n)
/ˈbæk.ʌp/

support or help, or something that you have arranged in case your main plans, equipment, etc. go wrong

professional (a)
/prəˈfɛʃənl/

connected with a job that needs special training or skill

out of control (phrase)
/ɑʊt ʌv kənˈtroʊl/

if something is out of control, people are not able to limit it or make it do what they want it to do

sales potential (noun phrase)
/seɪlz pəˈten.ʃəl/ 

the business opportunity that is possible when the necessary conditions exist

selling price (n)
/sellɪŋ praɪs/

the price at which something is sold

step by step (r)
/ˈstep·bɑɪˈstep/

one at a time in a particular order

description (n)
/dɪˈskrɪp·ʃən/

a statement or a piece of writing that tells what something or someone is like

germ (n)
/dʒɜrm/

something that could develop into a greater idea or plan

business plan (n)
/ˈbɪz·nəs plæn/

a detailed document describing the future plans of a business